Monetizing Model of D-Web:

 

1. Introduction:

“Monetizing” sounds very business-like — capitalist, however I think this method is very fair and fair for everyone involved.

From the beginning, the Decentralized web has to be free!

So, how can we earn money from dWeb?

This article examines the possibility of a new monetization model that could be developed within the context of operating a decentralized internet.

Contrary to many “white papers” and other articles that describe models, there aren’t any mathematical formulas

This is the second piece in the ‘Decentralized Web / dWeb series. To gain an understanding of what the dWeb means, go through the following article.

2. The current dominant model for monetizing

The most common method of monetizing since the beginning of human civilization is to create an item or service, rather than selling it.

At present when there isn’t an item or service, the most popular method of monetization is to get money through advertising placement.

This is how many kinds of content creators including bloggers and podcast makers, video makers and social media “viral” stars earn money.

To monetize content it is basically four players that are that is the media platform creator advertising company, the content producer, and the end user.

The owner of the platform invested on the development of the platform, and maintaining it to ensure that it is able to handle flow and outflow of users using and visiting the platform.

The users visit the website to download information, usually for free.

The content producer creates and posts content to the platform. The content producer is compensated by the owner of the platform.

The advertisers pay the bills’ enable the owner of the platform to earn revenue that is later utilized to fund the content providers and also to upgrade the platform, create new features and keep the infrastructure.

3. The model for ad placement

Most of the time, the usage of this platform will be free to users in exchange for the viewing of advertisements in conjunction with the content.

The consent of users to view advertisements isn’t explicit and accepted as a default to the service provider.

This creates a situation of people installing ads blocking plug-ins on their browsers, or ignoring ads being displayed and focusing their attention on content.

Impressions are tallied through the provider of platforms and then reported to advertisers, however these impressions are not impacted.

But what is the deal with clicks? The dirty secret in regards to clicking on ads is the existence and existence of ‘click farms’ – businesses that collaborate with content companies, mostly situated in countries in the developing world that are specifically focused on clicking on advertisements on specific websites and web pages.

On the other hand, they create visitors for their content company and then add it to the traffic generated by the platform, making them both appear to be ‘popular’.

The other side of the coin is that “click farms” generate income for content providers and are then added to the profits of the platform, which makes them both profitable.

If the advertiser pays the platform owner, the owner retains the bulk of the amount and then pays a smaller percentage to the content creator. The content producer then receives the majority of the money and also contributes a smaller amount to the click farm.

The obvious losers in this scenario are the customer who receives ads that are ignored and the advertiser that is who is paying for a service that has only a tiny impact.

4. Proposed dWeb model for ad placement

In this scenario, there is still the user, the platform and the advertiser as players. It could or might not be a content provider that is a participant, given that the platform already provides an important service to the user.

The present dWeb project is expected to offer the direct peer-to- peers communication tool as an interface that connects one user to another.

Advertising placement is possible in the course of communication between users.

Contrary to the current ad-placement model, the dWeb advertising model:

– give control to the user to turn the flow of advertisements on or off

– get an attention feedback during viewing

And, most importantly -be sure to reward the user with an amount of money for the time they spend viewing the advertisement

In this scenario, the person is attracted by ads, while the company (who pays the bill) is sure that the person actually sees their advertisement.

But, what is the situation with “click farms” ? The current model of ad placement is that the person who is a click farm could create 20-30 ads every minute.

In the dWeb advertisement placement model, the user has the option to end the flow of advertisements or to watch interact (and receive a payment) the duration of the time frame in which the advertisement is put up. It is still possible to click an ad, but they will be paid for each time they have viewed.

The proposed dWeb advertisement placement model will make the platform accountable for the distribution of payment to all its ad-viewing users..

5. Mechanism of distribution of payment

The current payment methods use credit cards or bank transfer transactions. Both have significant costs which are fixed upfront for bank transfers as well as credit cards, along with a percent of the credit card transaction.

Therefore, they do not fit in the kind of massive micro-payments system that are used in the dWeb advertisement model.

The only option left is to pay with cryptocurrency as they are accepted all over the world as being able to hold value and easily cross boundaries.

But from the list of crypto-currencies that are issued nearly all have a low number of transactions and are not able to handle the volume of transactions.

What other options do we have?

One option is EOS, Ripple / XRP and a few others that can handle a large volume of transactions. Both coins are available on the majority of cryptocurrency exchanges.

Another possibility is cryptocurrency-based coins, which often have their own private blockchain. They provide liquidity when you convert one coin to another . They also offer a bridge to fiat currency.

Another option is the most widely-used stable currencies like the Tether’s USDT or Circle’s USDC. Though they currently trade around 1:1 with that of the fiat US dollar, there is no assurance that the ratio remains at 1:1 in the event of a large exchange of cryptos to fiat. But, the stable crypto-coins are less volatile than the other options.

Another option is to consider government and corporate blockchain-based coins such as Facebook’s Libra coin, or China’s central digital currency for banks (CBDC) -each specifically designed to facilitate the transfer of value. But the coins aren’t yet in circulation, and/or are subject to the pressure of politicians and might not be allowed to be used.

6. Conclusion

One of the consequences of the current epidemic is the transition from in-person and live communication to virtual communications.

The present dWeb project that provides the direct peer to peer communication tool as an online platform for connecting two users responds to the need for having these communications tools.

These tools when combined with the above model of monetizing are superior to the model currently based on the web browser and the present model of ad placement and have the potential to challenge the dominant position and ‘eat the lunch of Google, Facebook and alikes.

Reference

Web decentralized web/dweb what exactly is what is it?

Connect with me on Linkedin to connect with me.

https://www.linkedin.com/in/paul-arssov-arstech-com-biz-org/

web/dWeb — what exactly is it?

is a vision of an internet that is centered around the user not the server, and not the blockchain.

1. Introduction

This is an article on the future of post-blockchain technology.

Today, we live in centralized web communications that are dominated by servers.

Blockchains introduced the idea of decentralization, but they do not extend enough.

This article outlines my vision in terms of defining what a decentralized internet is — dWeb.

Many article writers create proposals and exchange ideas, I came up with an idea and am currently trying to create and bring into existence the decentralized internet.

2. Many different ideas and definitions

There are a myriad of definitions of a decentralized internet like :

The ‘underdog’ – the “underdog”-decentralization is presented as small and autonomous alternatives to the services offered by large corporations. The “little man” fighting the machine of giants.

There are a few small online media outlets as alternatives to larger social media websites.

Unfortunately, this kind of definition of decentralization is focused around a specific internet site that hopes to (eventually) increase its reach and attract more users.

A service that is linked to an electronic blockchain -decentralization to the extent that the particular blockchain is decentralized.

The problem is that everything revolves around the particular blockchain within this kind of definition.

A side effect of the popularity of a particular blockchain is the increased concentration of blockchain because fewer people are able to manage nodes of this blockchain as detailed in the “towards centralized blockchains” article.

Additionally, this kind of technology is focused on the way it can make money from its crypto coin or token and not on building an economy or a market around it.

In most cases, the game is made to be rigged since the beginning of the of the blockchain. insiders (developers and investors) have the ability to hold or take a huge portion of the cryptocurrency supply of coins.

the replacement for an existing web service that is centralized for example. for example. Decentralizing the DNS service by implementing an application that is based on blockchain.

The primary issue is that the blockchain service will remain an integral part of the centralized web — essentially an alternative player in the game that is played by the centralized web.

Furthermore the current service, which is free for all users, is to be replaced by paid services using cryptocurrency-coins that are part of the blockchain.

The above list isn’t only a list of definitions. The variety of definitions of the term “decentralized” could comprise a variety of other definitions.

3. My definition of the decentralized web

An article in the ‘let’s get rid of the blockchain’ series — on_decentralization() describes in detail the types of decentralization.

Decentralization can be achieved through direct peer-to-peer interaction between participants. I’ll say it again: there is nothing revolutionary or groundbreaking about this concept.

But it is a major shift in way of thinking.

In a centralized web , everything revolves around servers, in a decentralization of blockchains, everything revolves around blockchain. In the decentralized web, also known as dWeb, everything revolves around a user.

Alternatives to centralized search engines, for centralized chat/email and centralized audio/video content. These, and other, solutions are required to be designed to serve each individual user and not for the server.

4. Elements are part of the dWeb project

The project consists of the following components:

Sound in(microphone) as well as sound out (speaker) service

Video into (camera) as well as video output (display) service

Text (chat) for in/out services

A service for communication that is encrypted

Voice Synthesis (text into speech) service

— HTTP server that provides REST API access

Cloud CPU hosting a database as well as a blockchain private that can help connect users

They are not created from a web browser, or through popular programs that provide one or the other of them; rather, they are derived by calls to functions at the system level within the OS.

The above components will be integrated in the dWeb engine that is used in conjunction with a default application or a customized program that calls an engine’s REST API.

5. It’s not an open-source project But…

I might be judged by other people for not believing in allowing projects open source.

In general , there’s an abundance of unreliable open source code that is used in the hope of creating a “portfolio” to be employed with a substantial pay.

However, there are also tiny islands of high-quality open source code which are later massively exploited by huge and powerful corporations that enjoy both the free work and the good profits generated.

The majority of people download binaries for programs, and very few actually go through, if they have access, all the code source. Of all those who go through the source code, few are aware of the function it performs. In addition, among those who did read and comprehend the code, even less did actually construct, test and implement the program.

The project includes the dWeb engine and an REST API set, and developers will be able to develop upon it. The API set as well as the sample will be made open source and published to Github or Sourcefoge websites. The first samples will be compatible with developers of python and HTML/java script because they comprise the two biggest groups of developers.

6. Privacy — an additional benefit of dWeb

“Nosy” governments, without or without admitting to love collecting every bit of information about their residents and citizens.

The present model of centralized web has been extremely facilitating this and also beneficial for the goal of collecting government data.

Security agencies could (if it chooses) use a single scoop of all the information of all users on websites like Facebook, Google, Twitter, YouTube, and Google where information is organized neatly by user, date , content, time, etc.

However in the case of dWeb peer-to-peer communication, the job becomes more complex in relation to the amount of users. Instead of collecting information from a few large sites an agency of the government has to track the activities of millions (or billion) of users, and then sort and arrange it IP packet by IP.

The dWeb project is planning to incorporate encryption for communication; however, even without encryption, the security of users will be greatly enhanced.

Appendix

toward central blockchains article

let’s get rid of the blockchain — on-decentralization() article

the first page of the DWeb project

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